Tencent Games

Born to Race

Part music video, part video game ad, this project was as adrenaline-pumping to make as it is to watch. Tencent Games, the largest gaming company on the planet, came to us with strict creative criteria and an even tighter production schedule. They needed a video to promote their newly-commissioned theme song for the NEED FOR SPEED ONLINE game with band OneRepublic. With only days to pull it all together, we leveraged our extensive network to assemble a world-class production team that rose to the challenge and delivered a video that ultimately racked up hundreds of millions of views.